Millennials and Future SLPs


The 2009 ASHA Board of Directors and  Lemke and Dublinske prepared a document – Designing ASHA’s Future: Trends for the Association and the Professions – for the SLP profession. One of the future “trends” I was most interested in related to Generation Y, or the Millennial generation (born between 1982 and 2002).

In 2011, ASHA surveyed the professions’ impression of Generation Y with the question “What has your experience with members of generation Y led you to believe about their future involvement in Association volunteer roles compared to that of other generations?” (ASHA, 2011).  Most respondents, 68%, agreed it would be more challenging to engage this group of individuals; however, the article compared the results to a 2007 survey which showed:

“Respondents reported the generation  to believe more strongly in the importance of volunteering…[the challenge] will be in finding meaningful and substantive ways to involve these less experienced but eager young professionals” (p. 4).

**Waves** I’m an “eager young professional” ASHA – I am ready to be captivated **

So what was the consensus solution to address the issue?  ASHA’s strategic objectives to address future issues included:

  1. Develop and implement programs that engage members in ASHA activities,
  2. Increase targeted events for new members only in the profession three to five years.
  3. Public relations with members and STUDENTS
  4. Customize programs and products for the targeted audience

pln

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