The 2009 ASHA Board of Directors and Lemke and Dublinske prepared a document – Designing ASHA’s Future: Trends for the Association and the Professions – for the SLP profession. One of the future “trends” I was most interested in related to Generation Y, or the Millennial generation (born between 1982 and 2002).
In 2011, ASHA surveyed the professions’ impression of Generation Y with the question “What has your experience with members of generation Y led you to believe about their future involvement in Association volunteer roles compared to that of other generations?” (ASHA, 2011). Most respondents, 68%, agreed it would be more challenging to engage this group of individuals; however, the article compared the results to a 2007 survey which showed:
“Respondents reported the generation to believe more strongly in the importance of volunteering…[the challenge] will be in finding meaningful and substantive ways to involve these less experienced but eager young professionals” (p. 4).
**Waves** I’m an “eager young professional” ASHA – I am ready to be captivated **
So what was the consensus solution to address the issue? ASHA’s strategic objectives to address future issues included:
- Develop and implement programs that engage members in ASHA activities,
- Increase targeted events for new members only in the profession three to five years.
- Public relations with members and STUDENTS
- Customize programs and products for the targeted audience